li+li (gin+tonic) is a modern brand of gin tonic drink with four flavours. The brand embodies the idea of hedonism — to have fun here and now, so the design of the bottle is designed specifically to ensure that the product is able to attract the attention of a potential customer instantly, and the small size and practical shape fit in a pocket. The target audience is young and dynamic people who focus on their feelings, enjoyment and relationships.
The desire for fusion and intimacy can be seen in slogans of the brand "you(li) + me(li)", "you(gin) + me(tonic)". The main idea of the brand's philosophy is that a person can connect with another as perfectly as this gin and tonic and be a unique, new combination without losing your identity.
The futuristic design is made up of two basic elements: the square (confidence) and the line (the connection of two people). Dynamics in the design system is created by moving elements in a modular grid and line of sight.
Concept Idea: Lissa Kravts
Brand name: Lissa Kravts
Art direction: Lissa Kravts
Visual Identity & Web Design: Lissa Kravts
Motion Design: Jake Rizol
Animation Design: Jake Rizol
Brand name: Lissa Kravts
Art direction: Lissa Kravts
Visual Identity & Web Design: Lissa Kravts
Motion Design: Jake Rizol
Animation Design: Jake Rizol
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